How do you manage your association's Facebook page?

We no longer need to introduce you to the famous social network Facebook. You all know it for sharing your photos, finding your old friends, communicating with your loved ones, but these are not the only uses. Facebook can give your association more visibility.

How do you manage your association's Facebook page?

We no longer need to introduce you to the famous social network Facebook. You all know it for sharing your photos, finding your old friends, communicating with your loved ones, but these are not the only uses. Facebook can give your association more visibility.

What will Facebook bring to your association?

Facebook to boost the visibility of your association

A Facebook page is the first step in gaining visibility because Facebook pages are often quite well-listed by search engines. Therefore, they constitute an additional point of arrival towards your association for an Internet user looking for you Followerspro.

A Facebook page will make your association more visible under a few conditions! This is time to invest because it necessarily requires that you regularly publish quality posts. Thanks to these publications and their engagement with your subscribers, others can see your posts in their news feeds, even if they do not follow you. The more your subscribers "like" or share your posts, the larger your audience will be. So, you will have to understand your publications better to be impactful and engaging to boost your notoriety!

Facebook to interact with your community.

A Facebook page will allow you to gain visibility, but not only that… It is also a great way to interact with your subscribers. It's also a great way to listen to your community's thoughts and analyze their reaction to your actions and speeches.

Interaction with your followers when they react to your posts is necessary. Remember to respond to them and show your dynamism to encourage them to continue interacting.

Invite your members, patrons and donors to like the page and interact! Use them to create engagement on the page. This can involve quizzes and surveys. You can also ask them for their opinion or ask them to share a campaign or an event. But keep in mind that reciprocity is a crucial element!

Facebook to strengthen your loyalty strategy.

Facebook allows you to gain notoriety and improve your loyalty strategy! We've already told you to invite your donors and members to follow you. This is an excellent way to keep them informed and engaged with your association. It should always be one of many ways to stay in touch, but it can be helpful for you to maintain the link!

Please take advantage of this to promote their contribution to your community projects. For example, you can share a photo of your volunteers in the field or celebrate the achievement of a decisive collection threshold for your association.

And remember to be responsive in your exchanges with these communities! This is an essential element to build loyalty!

  • Some critical features for your association
  • Messaging, to communicate privately with a few people
  • Fundraising
  • Statistics
  • Post sponsorship (if you have a small budget)
  • The stories

How do you properly manage your association's Facebook account?

It would help if you were realistic: maintaining a Facebook page requires a little time and organization. So, ask yourself beforehand: is this page relevant to your association? Can you reach your audience via this channel? It's not obligatory, and it's up to you to make the choice!

Create a Facebook page.

To create your Facebook page, you need to have a personal account through which you will then manage the page. Create your association's history by putting your profile photo (your preferred logo) and the name of your association. Fill in the description by giving information about your association to make Internet users want to follow you.

You can also put a CTA (call-to-action) to redirect them directly to your website. Also, refer regularly to your site to create traffic (a slight boost for your natural referencing that should be addressed!).

Organize the management of your Facebook page

Assign roles in your association

Feel free to designate a person responsible for publishing the posts regularly. This will allow you to have better organization and, above all, to hold up well over time. If responsibilities are diluted, you can avoid having messy and uncoherent posts.

What types of content to post?

First, ensure you have a clear editorial line: this will help you find ideas and stay consistent in the long term. The content to post will depend on what you are trying to achieve with your association's Facebook page.

Do you want to get people talking about your association to acquire new donors? In this case, what are they interested in? For example, you can share your trips to the field by showing the concrete impact of your projects in the form of photos, short videos, stories, etc. A visual will always be more impactful because it will attract more attention.

Of course, also take care of your texts. Watch out for spelling mistakes! Feel free to adapt to the channel using an informal tone (it's a Facebook page, not Linkedin!). You can add emojis in your publications to make your posts more attractive and stand out on the news feed – as long as it is consistent with your message.

Favour video, in the form of edited video, but also video taken spontaneously with your phone. "Natural" videos often work better! It is a livelier and more familiar format for Internet users. If you can, always add subtitles because most videos on Facebook are viewed without sound.

Finally, just because it's your association's Facebook page doesn't mean you should only post about your association. On the contrary, talk about other players in your sector, relay media articles on your subject, and ask your community for their opinion on a news story. Position yourself as an expert and diversify the types of content!

When to post your association's publications?

A reasonable publication rate is around three times per week.

To help you, prepare an editorial schedule with all of your Facebook posts and the days and times of publication. Anticipate your posts as much as possible to always have content on hand in case you lack inspiration!

With a little organization, Facebook can be a great launching pad for gaining visibility. So remember to be regular, listen, and post relevant content consistent with your identity and association objectives.

Finally, check the number of subscribers to your association's page only a few times a week: organic but qualitative growth takes time! By analyzing your publications, you can gradually adapt your content and engage your communities.

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