In a surprising turn of events, Apple's latest flagship model, the iPhone 15 Pro, is turning heads not just for its performance and camera improvements but also for a significant reduction in repair costs, particularly for its rear cover. Apple enthusiasts and tech aficionados are abuzz with this news, which promises easier and more affordable fixes for the premium device.

The most noteworthy change in this regard is the pricing for repairing the back cover of the iPhone 15 Pro. According to official Apple price listings, the repair now costs a mere $169, which translates to approximately R$823 in direct conversion. In comparison, the previous generation iPhone 14 Pro demanded a hefty $499 (~R$2,429) for a similar repair job.

The story is no different for the iPhone 15 Pro Max, where repairing the rear cover will set you back just $199 (~R$969), compared to the staggering $549 (~R$2,676) for the previous model.

But what's the technical rationale behind this price drop? The answer lies in the design. The iPhone 15 Pro series allows for individual removal of the rear part, a stark contrast to the iPhone 14 Pro, which necessitated an entire chassis replacement.

However, it's not all good news on the repair front. Technical support for the rear cameras on the iPhone 15 Pro Max has become more expensive. This is perhaps due to the introduction of the periscope camera. Repairing this feature now comes at a cost of $249 (~R$1,212), compared to $219 (~R$1,066) in the previous generation.

While these price changes are indeed significant, it's worth noting that all other repairs listed by Apple for the iPhone 15 Pro/Pro Max remain at similar price points to their predecessors. This includes repairs for screens and batteries, offering some reassurance to those concerned about overall maintenance costs.

Strong Demand for iPhone 15 Pro Max

In the midst of these price adjustments, initial reports suggest that the iPhone 15 Pro Max is experiencing a surge in demand compared to its direct predecessor. However, demand for the standard iPhone 15 Pro is slightly lower, possibly due to consumers' preference for models with larger screens.

In a departure from previous years, Apple has introduced notable technical differences between the Pro and Pro Max models. Besides the screen size, the higher-priced model exclusively features the new periscope telephoto camera, boasting up to 5x optical zoom.

Interestingly, the wait times for iPhone 15 Pro Max deliveries have surged, with some estimates reaching as far as November. This delay is attributed not only to high demand but also to reported delays in Apple's assembly lines, which supposedly commenced manufacturing the model later than initially planned.

For the iPhone 15 and 15 Plus models, the sales figures appear to be meeting expectations, aligning with the magnitude of sales seen in the previous generation. Analyst Ming-Chi Kuo predicts that Apple is poised to sell a whopping 81 million units of these devices this year, reaffirming the company's continued appeal in the smartphone market.

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