Market Overview

The global brown rice market size was USD 10.60 billion in 2023 and is projected to grow from USD 11.08 billion in 2024 to USD 15.99 billion by 2032 at a CAGR of 4.69% during the forecast period (2024-2032).

Fortune Business Insights™ has deep-dived into these insights in its latest research report, titled, “Brown Rice Market, 2024-2032.”

According to the study, heightened awareness about high-fiber foods and prebiotics has played an instrumental role in fueling the demand for whole grain rice. End-users are likely to seek specialty rice across advanced and emerging economies.

Segments

Nature, Distribution Channel, and Region are Studied

Based on nature, the market is segmented into organic and conventional.

In terms of distribution channel, the industry is segregated into specialty stores, supermarkets/hypermarkets, online retail, and convenience stores.

On the basis of geography, the market is segmented into North America, Asia Pacific, Europe, the Middle East and Africa, and South America.

Source: https://www.fortunebusinessinsights.com/brown-rice-market-106455

Report Coverage

The report provides both quantitative and qualitative assessments to offer a comprehensive view of the global market. It includes a series of primary interviews with opinion leaders, suppliers, and other stakeholders. Primary data was gathered through emails, phone conversations, and questionnaires. Secondary sources include press releases, SEC filings, and websites. The report employs both bottom-up and top-down approaches to deliver a thorough product mapping.

Drivers and Restraints

Trend for Prebiotics to Usher Industry Growth

Whole grains have received impetus across North America, Europe, and Asia Pacific, partly due to the demand for fiber-rich foods to minimize the risk of lifestyle-related chronic health conditions. The brown rice market growth will witness an upward trajectory due to the prominence of vitamins B1, B3, and B6. Industry participants are likely to inject funds into whole grains to cash in on demand for high-fiber functional foods. Moreover, surge in obese population has expedited the product demand globally. The trend for organic food is likely to foster the industry outlook and will further gain impetus with increasing the FDA-approved list of whole grains.

However, volatile prices amidst changing weather conditions could dent the industry outlook.

Regional Insights

Growth to Unfold in Asia Pacific with Rising Prominence of Fiber-rich Products

Stakeholders expect the Asia Pacific brown rice market share to witness an appreciable gain in the wake of the adoption of a healthy lifestyle and shifting consumption pattern. Emerging economies, such as China and India, are poised to up their investments in unpolished rice. Leading companies are likely to bank on soaring discretionary income and burgeoning population.

The industry in North America is likely to be strong with soaring product consumption across the U.S. and Canada. Whole grain products have become trendier owing to escalating interest in prebiotic functional foods to boost gut health. With health experts promoting the need for high grain content food products in the diet, brown rice is poised to gain impetus.

Industry participants are expected to expand their penetration across Europe, largely due to the trend for specialty rice and whole grains. Baby boomers and millennials are likely to exhibit traction for brown rice to boost health and bolster immunity. The rising uptake of organic whole grain across Spain, Italy, and Germany will bode well for regional growth.

Competitive Landscape

Leading Companies to Inject Funds into Product Portfolio Expansion to Bolster RoI

Key industry players focus on product launches, mergers and acquisitions, technological advancements, and R&D activities as part of their strategic initiatives. Current trends suggest that both established and emerging companies will prioritize geographical expansion during the assessment period.

Key Industry Developments

• March 2021: KRBL Limited extended its health food products portfolio with the product launch of brown basmati rice.
• February 2021: Lotus Foods announced the launch of new ‘heat and eat’ rice pouches to its premier line of products. 

Major Players Profiled in the Report:

• KRBL Limited (India)
• LT Foods Ltd. (India)
• Riviana Foods, Inc. (U.S.)
• Kohinoor Foods Limited (India)
• Lundberg Family Farms (U.S.)
• Hain Celestial Group (U.S.)
• New Bharat Group Rice Mills (India)
• Pride India FMCG Limited (India)
• Kikkoman Corporation (Japan)
• Sukoyaka Brown Rice (Japan)