Designing For Proactive CX Using Custom Website Design In NYC

Customer experience is a defining trend in web design. By leveraging techniques to improve CX, a web design company can elevate the designed website's quality.

Designing For Proactive CX Using Custom Website Design In NYC

Evolving customer demands, hardcore competition, an ever-evolving digital landscape, and rising operational costs, how do you stay relevant and profitable amidst all this? By building great customer relationships! While leveraging feedback is a great way to improve your website design and user experience, it is also a common tactic that a web design company adopts.

To stand out from the competition and ensure a better conversion rate, you must proactively realize your customers’ challenges, the answers they seek, and their expectations from your website. Use these insights to help your website design company create a visually stunning website that offers a great customer experience or CX. 

Effectively, you leverage proactive CX to deliver what your customers need before they realize it themselves. You go the extra mile to cater to your customers, ensuring their convenience. Let us look at how you can proactively implement customer-centric web design techniques when building your custom website.

Difference In UX And CX As Perceived By A Web Design Company

Laymen use the terms CX and UX interchangeably, but tech-savvy entrepreneurs and innovative online retailers understand the fine difference between the two. Still, many resort to a debate about cx design vs ux design. Let us understand why this debate is not only inconclusive it is also unnecessary. 

UX or user experience focuses on making it easy for a customer to use a particular product or service. Alternately, CX deals with offering a superlative holistic experience for your customers. You can ensure a streamlined, intuitive user experience by improving UX, but by integrating appropriate CX design techniques, you drive customer loyalty.

While they may seem to work separately, they are interconnected in a way that a lack in either will result in a drop in customer engagement and conversions. Thus, they share a symbiotic relationship wherein optimizing one will positively impact the other. By developing cohesive strategies prioritizing CX and UX, a web design company in New York can enhance user engagement for their clients and help them build lasting customer relationships. Effectively, you can create an ecosystem where the cumulative end result is more lucrative than individual outcomes. 

Proactive CX Techniques Top Web Design Companies In The USA Must Adopt 

Web designing in New York has progressed exponentially from offering a great UI/UX to ensuring a great CX. Now, UX is considered a subset of CX. Since UX directly impacts the CX, to ensure a frictionless customer journey, both CX and UX must complement each other. 

Let us look at some web designing techniques that will ensure a great CX.

1. Know your customers

Customer feedback and reviews are your primary source of information for improving your website CX. So, listen to what they say on review websites, across social media platforms, in surveys, etc. Understand their viewpoints and analyze them. Look for patterns in what they say, good and bad, and ask your web design company to implement them while developing your web design strategy. If you already have a website, change those elements that increase your bounce rate and redesign according to your customer’s expectations.

Remember, the more you are in sync with what your customers want, need, and expect, the better you will be at creating customer segments and personas to guide your web design decisions. 

2. Map customer journey

All top web design companies in the USA accept journey mapping as a critical element of their web design strategy. Undergoing all aspects of the journey a customer is expected to undertake when they visit your website is essential to identify potential pain points. Eliminate them by leveraging techniques that simplify the journey, ensure seamless interactions, and reduce friction.

3. CX element designing

Adopting a one-solution for all when catering to different customer target segments and niches will negatively impact your website traffic. Ultimately, your conversions will also be affected. Hence, you must be specific about the components and features influencing your online CX. Ask your appointed web design agency in NYC to extensively use wireframes, prototypes, and mockups to design critical elements of your website, like layout, aesthetics, functionalities, content, and navigation. Executing this exercise during the designing stage will significantly impact the outcome by making your website customer-friendly, accessible, relevant, and engaging. 

4. Optimize your CX performance

Use relevant tools to conduct web analytics and performance testing to understand your website's quality and speed. Implement optimizing software to improve relevant CX parameters like website reliability, security, loading time, and responsiveness. This allows your web design company to create a web design that ensures fast, smooth, and error-free page loading.

5. Continuous testing

Capitalize on A/B testing to understand which elements of your website resonate with your customers. Testing should be extensive and all-inclusive. It must also cover all web design aspects, such as workflows, content, layouts, and features. Testing should be followed by a round of website CX element tweaking. Your web design agency in NYC must continue with this iteration of testing and tweaking until CX excellence is attained.

6. Maintain consistency

Consistency builds familiarity, goodwill, and trust. A consistent experience across all customer touchpoints helps maintain parity in the brand message and design transmitted across websites, emails, social media platforms, mobiles, etc. 

7. CX delivery personalization

Customize and adapt your custom website design in NYC to suit the requirements and preferences of individual customers. Personalize your CX delivery by creating relevant and tailored website content and recommendations. 

8. Highlighting elements

The placement of elements is critical to enhancing their utility. Essential individual design elements must be isolated to highlight them and make them stand out. Your web design company must prioritize convenience and ensure that the web design developed is interesting without being confusing. Ease of navigation and understanding the website helps enhance the CX by creating a frictionless journey. 


Designing for proactive cx using a custom website design is a critical technique to adopt. A CX design leverages customer insights and transforms them into tools that a web design company must integrate within its web design strategy. Proactively improving the CX design will help you build great customer relationships by strengthening brand identity, personalizing customer communication, and optimizing their digital journeys.

What's Your Reaction?