How to gain visibility on Instagram in 2022?

Did you know that one of the key factors for your business and your products to gain visibility on Instagram is the quality of the link that the brand creates with its subscribers via its Instagram page and the content published?

How to gain visibility on Instagram in 2022?

Did you know that one of the key factors for your business and your products to gain visibility on Instagram is the quality of the link that the brand creates with its subscribers via its Instagram page and the content published?

Having a solid content strategy with increasingly attractive and relevant publications remains important. But the key is to, above all, seek to cultivate a quality and close relationship with the members of your tribe: your users. Don't stay focused on "vanity metrics" or the all-out use of hashtags to seduce the Instagram algorithm!

Instagram is an already mature social network, and gaining organic visibility is increasingly complex. That said, solutions exist to boost your 2.0 notoriety. Here are some tips and tricks to improve the visibility of your brand on Instagram.

Games, contests, challenges: gain visibility on Instagram and boost engagement

A great Instagram content strategy to generate community engagement on your page is to post games, contests and challenges. But this involves directly encouraging participation from your audience. If you promise a reward, your users and followers will be more likely to participate, especially when it comes to receiving prizes from brands with products they love. For this, it is interesting to:

Create fun quizzes to encourage your audience to comment.

Organize competitions that involve subscribers liking, commenting, sharing photos or videos, tagging their friends or creating stories and publications click here.

Launch challenges where your followers take a photo of themselves, for example, with a look created around a particular theme to post on their profile.

Encourage participants to post their content with posts that show them taking on a challenge, which increases your visibility because they use your brand hashtags.

These actions will generate UGC (User Generated Content) in image or video format from your customers. Your brand gains dynamism and proximity to its followers while building a stock of perfect content for your upcoming publication schedule.

Highlight User Generated Content on Instagram

The statistics from the article "80+ Referral Marketing Statistics to Show You How and Why It Works in 2022" show that posts from personal Instagram profiles mentioning your products in their stories or posts via hashtags or shares have a much greater impact on your target audience than Instagram posts published by the brand itself.

UGC is necessary for your growth on Instagram to happen more slowly. To date, what brands are looking for is a way to collect creative, original and authentic UGC (photos, written content or videos).

For what?

This is a great way to increase your organic growth on Instagram with followers who echo your business through their posts in image or video format,

This creates discussions around user experiences with your brand

This can significantly reduce your actual customer acquisition costs and grow your community quickly.

It is a dynamic form of word-of-mouth marketing within a social network teeming with numerous prospects and future subscribers.

If you are not yet convinced of the power of UGC to improve the visibility of your brand on Instagram, here are two key figures or statistics from the article "80+ Referral Marketing Statistics to Show You How and Why It Works in 2022" Don't lie:

92% of consumers trust recommendations from people they know,

75% of Instagram users make a purchase or tell a friend when they feel inspired by a post.

If you want consumers to show that they love your products on Instagram, give them the spotlight! Users of your brand like to be recognized and valued. When you highlight them in the news posts you publish, you can be sure:

Whether they share the publication with their community (photos, videos, stories or other content),

That the hashtags mentioning your brand are notified,

That the buzz is not far away!

Remember that video content is highly valued by Instagram and appreciated by Internet users.

Take the example of the GoPro brand, which is centred on adventure. Its Instagram account shows the best real content – ​​via videos and images – generated by its users, Instagrammers who often have a community attracted by a sporty lifestyle full of adventure. Whether it's surfing, climbing or diving, GoPro fans love to show how they use their camera via videos. These posts show the world of the brand's users, which motivates future customers to live their adventures with a GoPro and share them.

Use Instagram Paid Ads to Expand Your Reach

Organic reach for brands on Instagram may be more difficult than ever, given the maturity of the platform. An analysis by Ignite Social Media found that out of 150,000 followers, only 14,100 will see an organic post in their feed.

The targeting offered by Instagram's paid advertisements has the effect of reaching new prospects to increase your reach beyond your current audience: you thus reach new potential customers.

Thanks to Instagram's paid ads settings target the most relevant users: those who are likely to be interested in your product and your content. This allows you to reach the right people using a number of very granular targeting options.

Partner with Instagram influencers to reach new audiences

With the ability to reach hundreds of thousands of followers through their posts, influencers have the power:

To increase your promotional efforts on Instagram,

To make your brand known to a wider audience.

Subscribers have a lot of trust in the recommendations made by influencers, which generally provides a huge boost for your brand.

When partnering with influencers, it's essential to work with profiles whose target audience overlaps with yours.

How do you choose your influencers?

These are usually people who have gained some influence in your industry or a related niche—for example, vegan food influencers for brands that produce eco-friendly products.

However, identifying the right influencers takes time and effort. Imagine if you could automate the process of selecting your ambassadors, knowing that they perfectly match your socio-demographic criteria and your values. Thanks to smart matching technology, the software makes a pre-selection of the profiles most in line with your brand, which allows you to engage an entire ecosystem of ambassadors in a lasting relationship. This SaaS solution allows you to build a close-knit proprietary community made up of authentic contributors, relevant content creators and even top ambassadors for your brand.

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