How Welingkar Prepares Marketing Students for the Real World

Discover how Welingkar Institute of Management equips marketing students with real-world skills and experiences. My latest article dives into Welingkar's innovative approaches, including practical learning, industry collaborations, internships, live projects, and networking events. Learn how these elements come together to prepare students for successful careers in marketing.

How Welingkar Prepares Marketing Students for the Real World

Practical Learning Approaches and Industry Collaborations 

Welingkar Distance MBA, which is popularly known as WeSchool, is oriented towards practicing the multifaceted development of students in the selected functional area. Industry Connect has been one of the main focuses of its approach toward education. 

Real-Life Projects

1. Hands-on Experience: Students get to work on live projects that represent real marketing conditions. It's not some theoretical material, but real, living material that companies are using.

2. Case Studies: Case studies from big brands come in handy for understanding what clicks and what doesn't.

3. Workshops: As regularly undertaken, workshops provide an avenue for the students to experiment with fresh learning and find solutions for real issues, hence making the learning experiential.

 

Industry Collaborations

1. Corporate Tie-Ups: WeSchool has associated with various organizations to bring industry exposure to its set of students. Such relationships have been woven into focused training and certification programs.

2. Industry Mentors: Students are mentored by professionals from the industry who guide them beyond classroom learning.

3. Collaborative Projects: Work on live projects in association with companies—real business.

 

Internships and Live Projects

At WeSchool, internships and live projects are a part of the curriculum that allows students to feel the corporate world and also grooms them for it. 

Internships:

1. Compulsory Internship: Every marketing student goes through an internship; it's not just a compulsion in the curriculum; it's part of their important training.

2. Diverse Opportunities: Students intern at a mix of companies, from startups to big corporations. It helps grab different market dynamics.

3. Skill Development: An internship focuses on real-world skills. Students apply the knowledge they get in classrooms in practical settings—problem-solving and decision-making. 

Live Projects

1. Direct Industry Engagement: The projects could mean existing problems of businesses that would offer solutions in real-time that can be implemented in the firms.

2. Group Projects: These would be needed as students would be working in teams, just as in any marketing department. Students learn to work in teams and express their ideas.

3. Real Feedback: The students receive feedback from industry experts involving growth through this. The feedback would consist of real business performance as results achieved by their campaigns, not based on academic criteria.

 

Guest Lectures and Networking Sessions

There are a lot of guest lectures and many other networking events that come inherently as part of the WeSchool experience. All these activities help students build their network and gain better industry insights.

1. Guest Lectures Industry Experts: We regularly invite industry experts who keep the students abreast of the changing times and the latest in marketing trends and technologies. 

2. Diverse Topics: Digital Marketing, Consumer Behavior, Brand Management, and Strategic Marketing 

3. Question and Answer Sessions: All these sessions shall quite be interactive; hence, go ahead to ask any question or engage in a discussion about the different dimensions you may want to understand.

 

Networking Events

1. Networking Opportunities: WeSchool conducts various network events through which the student gets to interact with industry professionals.

2. Career Guidance: Very often, the sessions will also conduct career guidance sessions where the professional journey is shared and advice on understanding the sea of marketing is given.

3. Alumni Meets: Successful Alumni share their experiences and insights, kind of like a road map for the present students regarding matters wherein they are going wrong.

  

Conclusion

Be it practical learning and industry collaborations, internships, live projects, guest lectures, or networking events, students of Marketing at Welingkar Institute of Management are groomed and prepared for the real world. Whether it is a regular MBA or a Welingkar Distance MBA, a student in this institution would have been endowed with the kind of skills and experiences needed to thrive within this competitive marketing landscape. It will not help them with their very first job; the holistic approach will carry them through to a successful marketing career.

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