Are you an aspiring artist looking to get your music video on VEVO? This guide will walk you through the steps to get your video featured on this prestigious platform. VEVO offers incredible exposure, but the process can be tricky. In this comprehensive guide, we will cover everything you need to know to successfully get your video on VEVO, from understanding the platform's benefits to optimizing and promoting your content effectively. Let’s dive in.

1. Understanding the VEVO Platform

What is VEVO?

VEVO is a leading music video platform launched in 2009 as a joint venture between Universal Music Group, Sony Music Entertainment, and EMI. VEVO hosts an extensive library of high-quality music videos, exclusive content, and live performances from major and independent artists. With over a billion monthly views, VEVO offers artists a unique opportunity to reach a global audience.

Why It’s Important

VEVO's reputation for quality and its vast reach make it an essential platform for artists. Being featured on VEVO can enhance your professional image, provide substantial exposure, and open doors to new opportunities within the music industry.

2. Eligibility and Requirements

Who Can Get Their Video on VEVO

While VEVO primarily features established artists, independent musicians can also get their videos on VEVO by meeting certain criteria:

• Professional Branding: Ensure your artist profile, including social media presence and website, is professional and active.
• Previous Releases: Having a portfolio of previous music releases can help demonstrate your commitment to your music career.
• Social Media Following: A substantial and engaged social media following can increase your chances of being accepted by VEVO.

Video Quality and Content Standards

VEVO maintains high standards for video quality and content. Your music video should adhere to the following specifications:

• Resolution: Minimum 1080p (Full HD) resolution.
• Format: MP4 or MOV formats are preferred.
• Aspect Ratio: 16:9 is the standard aspect ratio.
• Audio Quality: Ensure your audio is professionally mixed and mastered.

3. Steps to Get Your Video on VEVO

Step 1: Create High-Quality Content

The first step is to produce a professional-grade music video. This involves:

• Hiring Professionals: Work with experienced videographers, directors, and editors to ensure the highest quality production.
• Concept Development: Create a unique and engaging concept for your video that aligns with your brand and music.
• Production Value: Invest in high-quality equipment, lighting, and post-production to enhance the overall quality of your video.

Step 2: Partner with a VEVO-Approved Distributor

To get your video on VEVO, you need to partner with a VEVO-approved distributor. These distributors act as intermediaries between artists and VEVO, handling the submission and approval process. Some well-known distributors include:

• Deliver My tune: Known for helping independent artists distribute their music across various platforms, including VEVO.
• Ditto Music: Provides services for artists to distribute their music videos to VEVO and other platforms.
• RouteNote: Offers free and premium distribution services, allowing artists to reach VEVO's vast audience.
• Amuse: An artist-friendly distributor that offers free distribution to VEVO and other major platforms.

Step 3: Submit Your Video for Review

Once you have partnered with a distributor, they will guide you through the submission process. This typically involves:

• Uploading the Video: Submit your video file along with required metadata, such as title, artist name, release date, and genre.
• Metadata Optimization: Ensure your metadata is accurate and optimized for search. This includes using relevant keywords and tags.
• Compliance Check: The distributor will review your submission to ensure it meets VEVO's standards and guidelines.
• Approval Process: VEVO's team will review the video for final approval. This process can take a few days to a few weeks.

4. Optimizing Your VEVO Content

To maximize the impact of your video on VEVO, it’s essential to optimize various elements:

Metadata and Tags

Proper metadata helps VEVO categorize and promote your video. Include:

• Title and Description: Write a compelling title and description that accurately reflects your video content. Include important keywords to improve discoverability.
• Tags: Use relevant tags to help categorize your video and increase its visibility in search results.
• Credits: Properly credit everyone involved in the video production, from the director to the sound engineers.

Video Description

A well-crafted video description not only provides context but also helps with SEO. Include:

• Brief Synopsis: A short summary of the video content.
• Artist Information: Background information about the artist and links to social media profiles.
• Call-to-Action: Encourage viewers to like, comment, and share the video.

5. Maximizing VEVO's Reach

Once your video is live on VEVO, the next step is to promote it effectively to ensure it reaches a broad audience.

Engage with Your Audience

VEVO offers several features that allow you to interact with your viewers:

• Comments Section: Engage with fans by responding to their comments. This interaction not only builds a loyal fan base but also boosts the video's engagement metrics.
• Social Media Integration: Share your VEVO video on all your social media platforms. Encourage your followers to watch, like, and share the video.

Collaborate with Other Artists

Collaborations can significantly boost your video’s reach. Consider:

• Featuring Guest Artists: Collaborate with other artists to expand your audience.
• Cross-Promotions: Partner with other artists for mutual promotions on VEVO and social media.

Leverage VEVO's Promotional Tools

VEVO offers various tools to help promote your video, including:

• Playlists: Get your video featured in popular VEVO playlists.
• Homepage Features: Aim to have your video featured on VEVO’s homepage or recommended sections.

Conclusion

Getting your video on VEVO can elevate your music career, but it requires diligence and the right partnerships. By producing high-quality content and working with the right distributor, you can reach VEVO’s extensive audience and boost your music career. Remember, the key to success on VEVO lies in maintaining high production standards, optimizing your content for search, and actively engaging with your audience. Follow these steps, and you’ll be well on your way to featuring your music on one of the most prestigious video platforms in the industry.